Chief Communications Officer

Talladega, AL
Talladega College Police Department

Position Summary:

Talladega College is recruiting for Chief Communications Officer. The Chief Communications Officer will manage a communications and marketing staff and will work collaboratively with individuals and organizations on the Talladega campus and external constituents. We are seeking a talented and experienced individual to lead, motivate, and supervise a staff to promote a consistent, professional, and collaborative image for the College and help achieve the College’s short-term and long-term goals. The Chief Communications Officer will be expected to develop and implement creative and measurable communications and marketing plans that encompass advertising, public relations, market research, publications, digital/social media events, media relations, a branding campaign, and other aspects of strategic marketing; manage the Talladega.edu website; and lead the College-wide marketing committees and assist the vice president for institutional advancement.

Essential Functions:

  • Develop, implement, evaluate, and refine a comprehensive marketing strategy designed to help the College advance and achieve key institutional goals.
  • Use innovative marketing strategies to build relationships, enhance institutional reputation.
  • Plan and conduct market research and new branding campaign.
  • Direct the daily activities relative to marketing and communication to achieve the maximum impact with various constituencies, including policymakers, opinion leaders, employees, donors, and citizens of Alabama.
  • Direct communications related to Athletics.
  • Supervise the communication functions within College affairs including media relationship, some event planning, web communications and press releases.
  • Build a culture of collaboration with internal partners including students, faculty/staff, and college administration.
  • Serve as communications advisor to the President, Vice President, Board of Trustees, and colleagues.
  • Support the Office of the President and Office of Institutional Advancement including writing and overseeing speeches and statements, preparing background and briefing materials, and developing special communications.
  • Provide communications support to college-wide institutes and programs and help leaders identify communications needs and resources.

Requirements:

  • Bachelor’s degree in English, journalism, public relations, marketing, or related field
  • Minimum 8 years of experience in strategic marketing communications
  • Demonstrated knowledge and expertise in marketing and communication strategy

Preferred Requirements:

  • Master’s Degree
  • Directly related work experience in higher education, policy, and advocacy
  • Outstanding project management skills
  • Excellent writing skills, innovative approach, and creative execution
  • Demonstrated ability to responsibly manage a budget
  • Demonstrated success in managing, supporting, and motivating staff
  • Creative and strategic application of digital and social media technologies
  • Experience and expertise in marketing, media relations, public affairs, crises communications, issue management, social media, and public relations
  • Commitment to the ideals of an established private liberal arts college.